Digital Vehicle Merchandising

Digital Vehicle Merchandising solutions are necessary to build out the dealership’s digital showroom. Some may look at these applications as the connecting link between a dealer’s digital advertising and digital retailing activities. Digital Vehicle Merchandising solutions aim to enrich the inventory presentation on a dealer’s website and Vehicle Detail Pages (VDP) or other sales channels through picture galleries, stock photos and computer-generated imagery (CGI), 360-degree picture technology for a vehicle’s interior and exterior, and even Virtual Reality (VR) and Augmented Reality (AR) applications.