Automotive Customer Relationship Management (CRM) and Sales Enablement

Dealers predominantly use Automotive Customer Relationship Management (CRM) and Sales Enablement suites to manage dealership contact information, schedule appointments with prospects, organize tasks and daily work plans for the sales staff, and communicate with leads and customers. They also contain Internet Lead Management (ILM) and Showroom Management capabilities. Automotive CRM’s require OEM certifications to process manufacturer leads and other data points. Some CRMs are OEM endorsed and subsidized.