Dealership Intelligence

All Dealership Management Systems (DMS) come with basic reporting capabilities. Some DMS offer customized reports, and almost none provide agnostic dealership analytics. Hence, dealers turn to best-of-breed Dealership Intelligence applications. While some tools are narrow in scope (e.g., only for a dealership’s financial performance), a few vendors offer comprehensive intelligence across dealership departments. Naturally, the latter is also acting as a central data repository pulling dealership data from multiple sources, including the dealer’s DMS, CRM, website, Google Analytics, and more.