Marketplaces and Classifieds

Marketplaces bring sellers and buyers of new and used vehicles together. Consumer-facing online marketplaces and classifieds allow dealers to market their inventory to the lead providers’ target groups. As more consumer interactions and transactions move online, the dealer lead providers tend to be early adopters of Digital Retailing processes and applications. Research suggests online sales works better for used cars and Certified Pre-Owned vehicles (CPO) versus New.